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The definitive only guide you'll ever skim

The Bestselling Book of UX Bullsh**t Advice

Remove every click. Remove every thought. Remove the user, if possible.

Coming soon. Probably.

Book cover: The Bestselling Book of UX Bullsh**t Advice by Marília E. Moita. Red cover with a gold #1 Best Seller seal reading '10M copies skimmed. 0 read.'

What's inside

A sneak peek at the table of contents. Subject to change, like all good requirements.

  1. 01Every click is a failureHow to build a product with zero clicks and zero users.p. 1
  2. 02Users don't read, so don't writeReplacing all words with icons nobody understands.p. 17
  3. 03If they're confused, add a tooltipAnd a tooltip for the tooltip.p. 42
  4. 04Friction is always the enemyWhy "Delete account" should be one tap, with no undo.p. 68
  5. 05Let the AI think for themThinking is a legacy feature. Deprecate it.p. 99
  6. 06Research is optional if you're confidentYour gut has a sample size of one, and it's always right.p. 128

Early praise

★★★★★
"I skimmed the title and implemented all of it."
A product manager, probably
★★★★★
"Finally, a UX book with zero cognitive load. I didn't have to think once."
Someone on LinkedIn
★★★★★
"Haven't read it. Already recommending it in every design review."
A thought leader, self-titled